Open Panel
Privacy-friendly, open-source web and product analytics.
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Self-host it
Run the open-source version on your own infrastructure.
What is Open Panel?
OpenPanel is an open-source web and product analytics platform designed to replace proprietary tools like Mixpanel while integrating features from Plausible and Google Analytics. It enables developers and product teams to track user behavior, measure conversion events, and analyze engagement metrics without relying on cookies or third-party servers. The tool is GDPR-compliant, EU-hosted, and cookie-less, making it suitable for privacy-conscious projects. OpenPanel caters to founders, SaaS startups, and open-source projects that require transparent, self-hosted analytics. By offering a free trial and one-click installation via platforms like Coolify, it addresses the limitations of traditional analytics tools that often require complex setup or data compromises. The platform solves the problem of balancing detailed user tracking with privacy compliance. Unlike legacy tools that rely on browser cookies, OpenPanel uses server-side tracking to collect data without exposing user identifiers. Its open-source nature allows customization for specific use cases, while its modular architecture supports integration with AI agents via the MCP protocol. This combination of privacy-focused design, flexibility, and developer-friendly features positions OpenPanel as a modern alternative for teams prioritizing data sovereignty and transparency.
How it works
OpenPanel is an open-source analytics tool that provides web and product tracking capabilities without using browser cookies. It serves as a GDPR-compliant alternative to Mixpanel, offering similar depth to tools like Plausible while avoiding the data collection practices of traditional analytics platforms. The tool is designed for developers and product teams who need to monitor user behavior, track conversion events, and analyze engagement metrics. Its core purpose is to enable privacy-first analytics by leveraging server-side tracking and self-hosted infrastructure, making it suitable for projects that prioritize data sovereignty. OpenPanel supports cookie-less tracking through server-side data collection, ensuring compliance with GDPR and other privacy regulations. It includes features like user profiles, conversion event tracking, and detailed breakdowns of device, country, and entry/exit page data. The platform also integrates with AI agents via the MCP protocol, allowing teams to query analytics data directly through tools like Claude or Cursor.
How to use it
- 1Install OpenPanel via Coolify or a self-hosted server using its GitHub repository. 2. Generate a tracking script and embed it into your website or application. 3. Configure data sources and set up event tracking for key user actions. 4. Access the dashboard to view metrics like user profiles, conversion funnels, and traffic breakdowns. Practical tips include using the live demo to test tracking setup before deployment, leveraging the AI integration to query data without manual reporting, and monitoring GDPR compliance by ensuring all tracking is server-side and anonymized.
What it can do
- product analytics
Use cases
Assumptions and limitations
Assumptions
- source: https://github.com/OpenPanel
- license: MIT — free to use
- privacy: Self-hosted — you control your data
Limitations
- Limited real-time data processing capabilities compared to proprietary analytics platforms
- Requires technical expertise for custom setup and integration with AI tools
- Free tier may have data retention or query limit restrictions
- AI-native features are still in development and may lack mature reporting capabilities
- Setup complexity for non-technical users due to server-side tracking requirements
Understanding the result
Privacy-friendly, open-source web and product analytics.
Tool details
- Clearly flagged when a network request is needed.
- No account, no sign-up, and no tracking of your content.
- Powered by (MIT).
- Built with
- (https://github.com/OpenPanel)
- License
- MIT
- Runs locally
- No — requires a network request
- Verification
- Not yet verified
- Input
- Query
- Output
- Text
Built with https://github.com/OpenPanel. OpenToolVault provides the discovery and browser interface while crediting the original project maintainers.
- Built with
- License
- MIT
Open-source project
OpenToolVault is an independent directory. We are not affiliated with or endorsed by this project.
References
- / — GitHub Repository
Upstream project · GitHub
- MIT License
Upstream project
Frequently asked
What is OpenPanel and how does it differ from traditional analytics tools?
OpenPanel is an open-source analytics platform that replaces traditional tools like Mixpanel by using server-side tracking instead of browser cookies. This approach ensures GDPR compliance and data privacy while maintaining detailed user behavior insights. Unlike cookie-based tools, OpenPanel collects data through backend integrations, making it suitable for privacy-conscious projects. Its modular design allows customization for specific use cases, while its MIT license enables self-hosted deployment without vendor lock-in.
How does OpenPanel's AI-native analytics work?
OpenPanel integrates with AI agents via the MCP protocol, allowing developers to query analytics data directly through tools like Claude or Cursor. This eliminates the need for manual reporting by enabling natural language queries about user behavior, conversion rates, and engagement metrics. The AI integration processes structured data from OpenPanel's database, providing insights without requiring complex data visualization tools. This feature is particularly useful for teams that want to analyze user data through conversational interfaces.
How do I set up tracking for a website using OpenPanel?
First, install OpenPanel via Coolify or a self-hosted server using its GitHub repository. Next, generate a tracking script from the dashboard and embed it into your website's HTML. Configure event tracking parameters for key actions like button clicks or form submissions. Finally, verify the setup using the live demo or by checking the dashboard for incoming data. For advanced use cases, integrate the API with your backend systems to handle server-side tracking.
How does OpenPanel compare to Mixpanel and Plausible?
OpenPanel combines the depth of Mixpanel with the privacy focus of Plausible. Unlike Mixpanel, which relies on browser cookies, OpenPanel uses server-side tracking for GDPR compliance. Compared to Plausible, it offers more detailed metrics like conversion events and user profiles while maintaining simplicity. OpenPanel's open-source model and AI integration provide advantages over both tools, though its feature set is still evolving compared to established commercial platforms.
What should I do if I encounter an error during installation?
Common installation errors include permission issues during server setup or failed dependencies. For GitHub-related errors, ensure you have the latest version of Go installed and try reloading the page. If using Coolify, check the container logs for specific error messages. For database connection issues, verify that the PostgreSQL instance is running and the environment variables are correctly configured. Community forums and GitHub issues provide troubleshooting guidance for specific error scenarios.