Mail Poet
Open-source email marketing plugin for WordPress with newsletters.
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Use it free
Open the official tool or demo — no account needed.
Self-host it
Run the open-source version on your own infrastructure.
What is Mail Poet?
MailPoet is an open-source email marketing plugin for WordPress, designed to help website owners create, manage, and automate email campaigns directly within their WordPress dashboard. With over 500,000 active websites using the tool, MailPoet addresses the challenge of maintaining consistent communication with subscribers without relying on external platforms. It streamlines the process of sending newsletters, onboarding new users, and re-engaging audiences by integrating with WordPress’s media library and CMS features. The plugin’s GPL-3.0 license ensures accessibility for developers and site administrators, while its focus on automation and customization makes it ideal for bloggers, small businesses, and digital marketers seeking to grow their audience through targeted email outreach. The tool solves common pain points in email marketing, such as fragmented workflows, limited design flexibility, and the need for third-party integrations. By allowing users to craft responsive templates, schedule automated sequences, and leverage WordPress’s existing content, MailPoet reduces the complexity of email campaigns. Its emphasis on performance metrics, such as open rates, also helps users refine strategies to improve engagement. The plugin’s lightweight architecture and compatibility with WordPress’s ecosystem make it a go-to solution for those prioritizing control and cost-effectiveness over advanced analytics or AI-driven personalization.
How it works
MailPoet is a WordPress plugin that enables users to build and manage email marketing campaigns without leaving their website’s backend. It serves as a centralized platform for creating newsletters, automating subscriber workflows, and tracking engagement metrics. The tool is particularly suited for WordPress users who want to maintain a consistent connection with their audience without relying on external email services. Its primary purpose is to simplify the process of sending personalized, visually appealing emails while integrating directly with WordPress’s media library and content management features. By eliminating the need for third-party uploads or complex setups, MailPoet users to focus on crafting messages that drive subscriber growth and retention. MailPoet allows users to design responsive email templates using WordPress’s media library, embed images and content directly from the site, and automate sequences like welcome emails or post-publishing updates. It also supports segmentation, scheduling, and analytics to measure campaign performance. The plugin’s automation features, such as sending daily blog updates to subscribers, help maintain audience engagement without manual effort.
How to use it
- 1Install and activate the MailPoet plugin through the WordPress dashboard. 2. Create a new campaign by selecting a template or customizing a blank design. 3. Add content, images, and links from the WordPress media library or site content. 4. Configure automation settings, such as scheduling emails or triggering actions based on user behavior. 5. Review the campaign and send it to your subscriber list. Practical tips include using the built-in editor for drag-and-drop customization, testing emails across devices, and leveraging WordPress’s built-in analytics to track open rates and click-throughs. Regularly updating subscriber lists and segmenting audiences can also improve campaign effectiveness.
What it can do
- email marketing
Use cases
Assumptions and limitations
Assumptions
- source: https://github.com/mailpoet/mailpoet
- license: GPL-3.0 — free to use
- privacy: Self-hosted — you control your data
Limitations
- Limited advanced analytics compared to paid email marketing platforms like Mailchimp or ConvertKit
- Requires technical knowledge to customize templates or integrate with external tools
- GitHub repository occasionally experiences loading errors, potentially hindering access to code or documentation
- Depends on WordPress’s core functionality, limiting flexibility for non-WordPress users
- Manual management of subscriber lists may be time-consuming for large audiences
Understanding the result
Open-source email marketing plugin for WordPress with newsletters.
Tool details
- Clearly flagged when a network request is needed.
- No account, no sign-up, and no tracking of your content.
- Powered by (GPL-3.0).
- Built with
- (mailpoet/mailpoet)
- License
- GPL-3.0
- Runs locally
- No — requires a network request
- Verification
- Not yet verified
- Input
- Query
- Output
- Text
Built with mailpoet/mailpoet. OpenToolVault provides the discovery and browser interface while crediting the original project maintainers.
- Built with
- License
- GPL-3.0
Open-source project
OpenToolVault is an independent directory. We are not affiliated with or endorsed by this project.
References
- / — GitHub Repository
Upstream project · GitHub
- GPL-3.0 License
Upstream project
Frequently asked
What is MailPoet and how does it integrate with WordPress?
MailPoet is an open-source email marketing plugin for WordPress that allows users to create and manage email campaigns directly within their WordPress dashboard. It integrates seamlessly with WordPress’s media library, enabling users to embed images and content without uploading files to external services. The plugin’s design tools and automation features are built to work alongside WordPress’s existing CMS, making it ideal for bloggers and site owners who already use the platform for content management.
How does MailPoet handle email automation and segmentation?
MailPoet provides tools for automating email sequences based on user behavior, such as sending a welcome series after a subscriber signs up or triggering follow-up emails after a purchase. Segmentation is achieved by filtering subscribers based on criteria like engagement levels, sign-up dates, or interaction with specific content. These features are managed through the plugin’s built-in automation workflows, which are configured within the WordPress dashboard without requiring external tools.
How do I create a newsletter using MailPoet?
To create a newsletter, log in to your WordPress dashboard and navigate to the MailPoet section. Select 'Campaigns' and click 'Add New' to start a campaign. Choose a pre-designed template or create a custom layout using the drag-and-drop editor. Add content, images, and links from your WordPress media library. Configure the email’s subject line, send date, and recipient list. Preview the newsletter to ensure it displays correctly across devices, then click 'Send' to dispatch it to your subscribers.
How does MailPoet compare to alternatives like Mailchimp or ConvertKit?
MailPoet is specifically designed for WordPress users and integrates directly with the CMS, offering seamless content management and media library access. In contrast, Mailchimp and ConvertKit are standalone email marketing platforms that require separate setup and data imports. MailPoet’s open-source model and WordPress focus make it ideal for users prioritizing cost-effectiveness and control, while Mailchimp and ConvertKit provide more advanced analytics and AI-driven personalization features.
What should I do if MailPoet’s GitHub repository loads with an error?
If the MailPoet GitHub repository experiences loading issues, try clearing your browser cache or switching to a different browser. If the problem persists, check the repository’s issue tracker for reported bugs or contact the MailPoet support team through their official channels. Ensure your internet connection is stable, and consider reaching out to the community forums for troubleshooting assistance.